When I moved from Rajajinagar 2nd Stage to Jayanagar 3rd Block around this time last year, one thing I missed in this part of town was a watering hole like Rajajinagar 2nd Stage’s 1522. It’s a brilliant pub. Not too expensive. Great atmosphere and decor. Great food. And after expansion, not too hard to get a table on weekdays.
Jayanagar missed such a place. You either had “shady bars” or places like Eden Park in 36th Cross which is ok (and has great paneer) but nothing spectacular, or downright teenager hangouts like Gandhi Bazaar’s SoHo. There was no “nice, clean, good to hang out” place like 1522 here.
And then Brewsky happened. It’s a microbrewery, though they didn’t get their brewing license for a long time (the Excise department was apparently having an issue in pricing the licenses). There’s a terrace with great views, and an indoor place (where you go iff there is no room on the terrace), and they make their own beer. And the beer is very good.
The only problem with Brewsky is that their beer menu is not consistent. They experiment frequently with new kinds of beers – which is frankly not a problem, but sometimes the choice can be severely limited. Like when I went there last Wednesday, there were only two kinds of beer available. Four days before that, however, there was the full complement of six. There have been other times in the past when I’ve been there only to find my choice of beer not being available.
What Brewsky needs is a Webcam. Basically the webcam was invented (as the story goes) to check if there was enough coffee in the communal coffee pot – for if you emptied the pot you were also responsible for refilling it. And so people could remotely track how much coffee was there in the pot and make their decision to have coffee based on the level.
What Brewsky needs, similarly, is a public board where they announce what they have on brew on that particular day. Their website sucks big time, but if they revamp that, it is a good place to put that information. So if I know that there are only two beers available, I’ll probably not go. If I want to have their India Pale Ale (which is generally very good) but it is not listed, then I’ll plan on going another day. And so forth.
The question that arises, however, is if Brewsky themselves have an incentive to put this information out. If their stocks are generally not on high, then indicating that there isn’t much variety available might push away customers and lead to low revenues on their fixed cost of real estate and waiters for that particular day. And they might just get overwhelmed with people on days when they have their full complement of beers.
But then if customers are consistently disappointed with their lack of choice, then in the long run they’ll lose such customers permanently. And that is not a good thing. Except for the fact that there is no comparable place in the Jayanagar-JP Nagar area.