I’m very impressed with Google for having customised a Doodle for my birthday. I’m always logged in to Chrome, and I’ve told Google Plus when my birthday is, so it’s rather trivial to do this. However, that they have done this is rather impressive, and I’m happy with them.
I’m also happy with most financial institutions I have a relationship with, for since morning my mailbox has been flooded with messages from all these institutions wishing me a happy birthday. I don’t know what information other e-commerce sites have about be, but not many of them have bothered to wish me so far (not that I’m complaining). The only exception is FabFurnish (which is bizarre since I’ve never bought from them) which has not only wished me but also sent me a discount code!
This whole business of Customer Relationship Management is bizarre, I tell you!