Good cricket brings along with it the opportunity to be exposed to a variety of advertisements. In fact, some people like watch cricket matches solely for the ads!

Anyways, for a change, there seem to be quite a few good ads nowadays during the cricket matches. I particularly liked Airtel’s latest campaign. The thing about “one raised finger breaks a nation’s heart… ” and stuff. most of the visuals and stuff are also very aptly chosen. and though first timers would have it tough in identifying the product, the music at the end gives it away! simply beautiful, i must say.

Then, another ad is the one for SBI cards. The one where the guy runs with a bucket of hot water and calls it “running hot water”. An ad that can have my dad in splits must definitely be good! And it’s a strong plank SBI has pitched on – that they are much more reliable than the MNC banks.

Apart from these, there are another couple of good ads which I can’t recall right now. However, the splendor ads (with the blind dad) don’t quite strike a chord; neither does reliance’s “hello” campaign. Probably they believe that a really bad ad will also draw attention, thus accomplishing the A of AIDA.

The worst thing, however, is that the ads start as soon as the last ball of any over is bowled. Pathetic. Henceforth, BCCI should award telecast rights only to dedicated sports channels and not to unscrupulous money-making machines such as Sahara one. there should be a more stringent process at the “request for qualifications” phase.

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