Nokia Lumia: Phone or Camera?

If you look at all the Nokia Lumia 920 advertisements you might be forgiven for thinking that it’s a camera and not a phone. Ads talk about “optical image stabilization”, low light imaging and stuff that might make sense to a geeky photographer but not to someone who wants a nice phone with such apps.

Nokia Lumia 920 ad

The communication suggests that Nokia’s perception of the problem with its phones is the lack of camera power. What it absolutely fails to address is that the primary reason people don’t buy Nokia phones any more is the perceived lack of apps on the Nokia-Windows8 ecosystem.

I wouldn’t be surprised if the company continues to not do well in India.