The more perceptive of you here would’ve known by now that I’ve finished the manuscript of a book on Liquidity. Having finished the draft, and one basic round of editing, I’m now sending it around to publishers, hoping to strike a deal.
One of these publishers wrote to me saying that while she loves the chapters I’ve sent her (a small sample), she doesn’t like the name of the book. “Liquidity”, she says, is too bland and doesn’t reflect the contents of the book, and has asked me to come up with a better name.
And I’m at a loss, in terms of coming up with a name. I don’t even know what kind of name I should pick for the book. So I need you to help out!
The book is about liquidity, in the context of different markets. Apart from the handful of obligatory chapters (my chapters are mostly tiny, and there are 21 of them) on financial markets, I have stories on markets in taxis, dating, footballers, real estate, agriculture, job hunting, food, etc.
Here is part of an introduction to the book I’ve written, which might help you help me!
Why do people with specialised skills find it hard to switch jobs? Why do transfer fees for footballers always seem either too high or too low? Why are real estate brokers still in business despite the large number of online portals that have sought to replace them?
… we analyse why the market for romantic relationships, both matrimonial and dating, is mostly broken, and none of the new platforms are doing anything to fix it. We take a look at how taxi regulation is inherently inefficient thanks to liquidity issues, and how Uber’s much- maligned surge pricing algorithm helps create liquidity by means of superior information exchange. We will also see how liquidity helped build up the credit derivatives market, and then ultimately led to the global financial crisis.
So if you have any cool ideas on what to name the book, or at least a framework I need to follow to name it, please do let me know in the comments here! It might help you to know that the “acknowledgements” part of the book hasn’t been written yet!