Not often that I comment on User Interface, but this has a quantitative aspect to it, so I thought I’ll write about it. Basically it’s with the use of sliders on websites that you move around to determine an amount or a limit.
More specifically, I’m in the process of planning an extended weekend in Bali next month (the wife is going to be based in Jakarta for two months starting this weekend), and checking out sites such as TripAdvisor and AirBnB for accommodation. This necessarily means using a slider to determine my maximum willingness to pay for a room.
The problem with such sliders is that they’re linear. So for example, on the Travelmob page where I’m looking for villas, the price per night varies from Rs. 650 to Rs. 65000, or a factor of 100. And the slider uses a linear scale. So considering that I consider about Rs. 3500 per night as my budget, in order to set that budget I have to move the right slider (my maximum willingness to pay) way over to the left, till it almost coincides with the left slider (which determines the minimum price). And considering the small distance between the two sliders, it is easy go wrong and not be precise on your limits. A rather frustrating experience!
Instead, if the slider were to use a logarithmic scale, then 6500 would be the midpoint (geometric average of minimum and maximum), and that would allow me to pull the slider to 3500 without much hassle, improving my experience!
But then I suspect the current poor design is by design – by making it hard for you to move sliders down to low prices, maybe they are nudging customers to go for higher priced rooms?
On a different note, while on the topic of sliders, there are “fin-tech” startups that determine whether you are good credit depending upon things like the amount of time you spend moving around a slider to determine how much money you want to borrow. Quoting from Sangeet’s blog:
As an example, most peer lending platforms have a slider allowing the borrower to decide what loan they would like to take. In an excellent whitepaper by Foundation Capital on the state of peer lending, Charles Moldow shares that the longer a borrower spends moving the slider up and down (and hence, potentially, debating her ability to return the loan), the more likely is she to return the loan. Such correlations help platforms improve their ability to curate participants over time.
This slider also looks linear, rather than logarithmic! And so it goes.
AirBnB actually uses a logarithmic slider! Whatay!