Advertising extends to love

love can be explained through the AIDA framework. (i first read about this framework in Kotler (marketing management) and figured out a few months ago it can be applied to love also)

AIDA, as explained by Kotler, stands for “Awareness Interest Desire Action”

Awareness – I come to know about your existence

Interest – I find you interesting and believe that we might just hit off together. So I get down to investigating as to whether I really like you and whether we’ll be compatible and stuff.

Desire – Following due diligence, i’m convinced that we cna hit it off together. So i’m fida over you. Now it’s upto me to find out what you think about me. SEnd feelers. Try to somehow figure out what you’re thinking about me.

Action – I propose to you

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