So on Sunday morning when I went to Reliance Fresh down the road I saw this guy who runs a vegetable store nearby frantically running between shelves, stocking up huge quantities of fresh vegetables. If this were a government store, and if this were license-permit raj, we could have said that this guy was hoarding vegetables.
While this explained why you seldom get fresh stuff at Reliance Fresh later in the day, it made me wonder if Reliance Retail is actually a retail operation. Given the amount of vegetables that this retailer was buying it seemed like it was more profitable for him to walk down the road and source the stuff from Reliance Fresh, rather than traveling a few kilometres down the nearby KR Road to source from the city market.
So thinking about it, this is probably reliance fresh’s strategy. Apart from selling to retail customers, they also make money out of supplying to nearby retailers, who take advantage of the lower prices at Reliance Fresh in order to make a margin for themselves and avoid the long trudge to the wholesale market.
I’m sure Reliance Fresh doesn’t particularly have a problem with the deal, except that they might lose out on customers who know about the poor quality of vegetables one gets there in the evening and so decide to not shop there for other groceries also. Customers know when to get good stuff so they don’t mind. The retailers obviously don’t have a problem.
Neat, ain’t it?