I’m in a conversation with a friend on marketing my consulting services and he gave me a most genius piece of advice

You can say you do supervised learning instead of saying regressions.

Last month I was at this big data conference. Everyone I met said they were into big data or analytics or some such. The follow up question would always be “and what exactly do you do?” Followed by a laugh about how these are much abused terms.

One thought on “Marketing”

  1. đŸ™‚

    A common framework that I currently see has Analytics broken down by Descriptive and Predictive (when/what happened Vs what will happen). Dashboards Vs Predictions. Throw in “why” for the deck/explanations. (A typical sales pitch for a company then: We do descriptive and predictive analytics)

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