what do you do when an opportunity comes knocking loudly on the door? and you aren’t prepared? when the marketers of a company sense what would be a great opportunity to sell an exotic product? and the manufacturing division isn’t exactly excited about this customer? because this product will affect the rest of the manufacturing unit’s schedules?
is it the moral obligation of the manufacturers to make whatever the marketers tell them to do? are the marketers the real bosses since it is they who contribute to the cash flow? is it ethical on the part of marketers to go ahead and promise the moon to customers without actually getting to know whether the production guys are interested?
during my internship at JP Morgan, i remember marketers actually going up to traders and shouting at them for not giving a good price on a product on which they could’ve made millions..