Structuring is like making bhel puri. You buy the vegetables, peanuts, chutneys and all other ingredients. You don’t bother into their formulation and all. You just put all of it together in proper proportions so that the customer likes the end result. and get paid for that!
Update: Some responses from my investment banker friends.
The guy from Goldman simply agrees.
The guy from Deutsche says
its fooling the customer and making sure you get sued
The girl from Lehman says
no it isntits like making cakeyou get a tonne of ingredients – get the basic batterthen bake itthen start embellishingdifferent bits differentlyand then cut up slices so that everyone thinks they got the best slice at the bets rate 😉
The guy from Lehman is yet to respond.
The guy from Lehman responded. He says
it’s pretty hard to sell products to be honest..? and customers shop around so they always go for the best bhel puri… wall street is like? row of stalls at shanti kunj.. 😛