Category: blogging

Length of Blog Posts

The problem with writing big blog posts is that it is difficult to acquire readers that way. It calls upon too much effort from the reader to read through the entire thing, and then decide whether to subscribe to your blog. As I have observed while looking at friends’ shared items on Google REader, the longer a post is, the greater the chance that I put NED and just mark it as read.

If you write consicely, it is that much easier to acquire new readers. It is that much easier for a new reader to quickly read a few of your posts, and decide that he likes it enough in order to subscribe. More of your posts that get shared on Google Reader are actually read, and there will be more click throughs to your full blog.

Look at some of India’s more successful bloggers – for example the two Amits – Varma and Agarwal. Amit Varma specializes in writing really concise stuff. His posts are usually quotes from some other article that he has linked to, and maybe a couple of lines of commentary (this is about his normal blog posts, not his Bastiat pieces which are longer). Amit Agarwal’s posts are longer but they contain so many pictures that they can be read very quickly.

The point is that these guys’ posts are so quick to read for a new reader that it is very easy to evaluate. If you don’t give potential customers a chance to evaluate you easily, the number of people who even evaluate you goes down and that has an impact on your overall readership.

I know that on this blog I’ve been guilty of writing extra-long posts. I try my best to finish stuff within 500 words but half the time I go beyond 900. Dear Readers, I appreciate your patience and thank you for still remaining loyal to this blog. The problem wtih me is that I never edit or proof-read my posts, and I write them in flow. So the posts represent the flow of thought through my head and that need not be concise. And hence I overshoot. However, henceforth I should make a conscious effort to keep my posts concise. And maybe you should do the same, too.

Search Keywords for April

As you might have figured out by now, this is a monthly feature on my blog – I collect the most interesting set of search key-phrases that lead to my blog and put them here. Here is this month’s list:

  • neha jain skimpy
  • skimpy vijaya atulya jackasses
  • arranged market opinion 2009
  • arushi nehra petromax
  • cory doctorow terrorist statistical argument
  • films on dream and daydream
  • history of south indian breakfast
  • influence of dutch on south indian food
  • isb chutiya
  • savita bhabhi in tamil
  • siddharth tata part of the tata family?
  • south indian restaurants norwich
  • the defference between english medium and hindi medium schools
  • vimax pills india gurgaon

Lazy post: Search Phrases: March 2009

I think I’ll make this a monthly feature: collecting the whackiest search terms that people use to land up on my blog, and posting them here. I had published one such list for February. Here goes the list for March:

  • describe my job
  • apprentics for carpenter in gurgaon
  • can north indians survive in the south
  • carnatic music pakistan
  • dry fish market in orisa & madrass contact numbers
  • examples of bastardization in a sentence
  • how can death be postponed by chanting mantras?
  • kodhi is a cheap guy
  • savitabhabhi.com competition
  • verb phrases of the behavior of atticus
  • what are some other versions of dashavatar -film -songs -jobs -dvd -movie

Search Phrases – February 2009

I don’t plan to make this a monthly feature, but will write this whenever I find enough funny search phrases to make a post on  them worth it. Googlers and google seem to have had a field day this month,

The top search phrase that has led to my blog is of course “noenthuda“. In second place is the fairly boring “blog.noenthuda.com” .  Third place is extremely interesting – top reasons marriage engagements break in pakistan. And I’ve got over 50 people who have searched for this phrase in the last month and then landed up at my blog! Now it makes me wonder what the top reasons are for marriage engagements breaking in pakistan.

Here are a few other gems from the month gone by.

  • gay in iimb (17 hits)
  • 3-letter word for pertinent
  • aunties in chickballapur (chickballapur is my father’s native place, for the record; it is famous for its extremely spicy chillies)
  • best english speaking course in north india
  • can we put the shoes and chappals near the entrance of the house
  • cricketers animal names
  • funny message for my cousin who wants to move back to bangalore
  • i am working in singapore what do i need to do to buy a car in delhi
  • i don’t know how to speak english but i know hindi can i work in delhi
  • iimb course to be on your own
  • job interview edition on savitabhabhi.com
  • karwar muslims
  • matha amritha, things she does
  • number of north indians settled in south india
  • societal influence on a bastard child
  • the true story of a man who learnt fluent spoken english
  • which indian breakfast item can be made with bread?

Ok that has been a very long list indeed. Much longer than I intended it to be. But it only reflects the brilliance of googlers and google in the last one month.

Lazy Post – Search Phrases Leading To This Blog

this is yet another “lazy post”. One for which I don’t really need to do too much work. Harithekid recently brought out a list of search terms that have resulted in people hitting his blog. Looking through my google analytics statistics, I find quite a few funny/unusual phrases that have led to people reaching my blog, so I thought I should share it with you.

I don’t want to make this list too long, since some good stuff might get lost in that case. So if you think you reached my blog by searching for a phrase that you thought was interesting and you don’t find that in this list, my apologies. Maybe next time I’ll include the phrase that you searched for in order to land up here.

The top spot of course goes for “pertinent observations”. This is closely followed by people searching for “noenthuda”. Maybe because I’ve never put my real name anywhere on this site, there aren’t many searches for “karthik” either as a word or in combination with other words that lead up to here.

Ok so getting to the gems:

  1. “iit madras” + blog + girls
  2. bitchy logos
  3. broken engagement second thoughts
  4. gay in iimb
  5. how to avoid absent mind with south indian food
  6. how to make my husband stop consuming alcohol
  7. positive black relationships
  8. top reasons marriage engagements break in pakistan
  9. why don’t northies learn a new language
  10. does mckinsey employee non iits
  11. hypothesis for muslims are not terrorist
  12. bleeding hearts by nassim taleb reviews

So I think this is a good time to ask you how you stumbled across my blog. Did you reach here by way of searching for something unusual? Or did you find link to blog on someone else’s blog? Or is it through twitter? Or facebook? Or through a friend’s google reader shared items? Do leave a comment and let me know.

On how blogs have changed the way I look at books

I have more than a hundred feeds on my Google Reader. It could be much more, just that I haven’t bothered to keep track. Apart from these hundred odd feeds, I also read posts which have been shared by people on my GTalk friends list. And then, you have people who send you the odd link to some strong post or article, and I usually end up reading them too.

The point I’m trying to drive at is that most of my reading time nowadays is spent reading blogs and news articles and magazine articles. The kind of stuff that promises to offer a strong insight once every 1000 words or so, and usually delivers on that promise. Which, in effect, has spoilt me.

So, in effect, whenever I read something, I end up expecting an insight every few hundred words (no, i’m not that jobless to count words. this is just an approximate estimate). And this is the reason why, I think, I’ve stopped reading fiction. Fiction simply doesn’t offer the same kind of insights that blogs do. Yes, stories can be insightful. They do help you learn stuff. They definitely help you “develop as a person”. But if they are longer than a few hundred words (i still have appetite for short stories), they end up boring me. I quickly lose interest. I find no point in reading them.

Whenever I look at a book now, I end up comparing the experience to reading blogs. I see if the book can promise insight at the same rates that blogs can. Which is why I hate single-idea books. i had recently read this book called Why Popcorn Costs So much at the movies. My crib with that was that it didn’t offer enough insight for it’s length. What could have been explained in 20 blog posts had been stitched into a book.

In the era before blogs, such books made sense. There was no quick fix way to get insights, and you would be willing to plough through long books in order to get some insights. And for the author, there was no quick and profitable way of disseminating insights – he was forced to write long books. It was a sustainable market.

Blogging seems to have changed all that. There is a quick and possibly profitable way of disseminating informationn. There is a quick and easy way of receiving it. Some books that were great ideas in an earlier era simply can’t hold up now. In these times, if you are to write a book, you need to make sure that there is actually enough material to hold up all the pages that it’s written on. That even if the main idea can’t hold for so long (it usually can’t), you put in enough sub-plots and side-stories to sustain it.

I want to write books some day. Maybe even take that as a full-time profession – though it’s too early to call on that. However, when I do get down to writing this, I need to keep this concept in mind. That I will need to fill the book with enough insights to sustain it.

PS: i don’t feel the same about movies. I don’t mind the slow buildup and long periods where nothing happens at all. maybe it’s because the movie lasts only about two odd hours in its entirety.

The Problem with Amit Varma

Ok, at the outset I must admit that the title is misleading. There is no problem with Amit Varma. He is an excellent fellow, and great fun to hang out with. What I have been having a problem with is his blog, the ever-so-popular India Uncut. I’ve been reading it regularly for over two years, and now suddenly there seems to be something stale about it.

Amit’s method of writing is what I call  as “reinforcement writing”. Other proponents of this style include Ajay Shah and Percy Mistry, and several commies whose writing I don’t care to read. The thing with these people is that they have one basic idea. And 60%  (ok i made up that number) of all their essays talk about this one idea. The rest 40% (made up, once again) is used to present the same idea in a different context, or to paint it using a different colour. Maybe their hope is that when people read about the same idea several times, they will get convinced and buy the idea. The concept here is that every time people read about this idea, they would have forgotten that the last time they heard about this was from the same source, and their belief in this idea gets reinforced.

Amit’s chosen idea is one of liberty. Like classic libertarians define themselves – “free markets and free minds”. Go through all of Amit’s serious essays (basically discounting his essays on cows), and you will find this to be the unifying thread. Go back, and look at all the Thursday editions of Mint between Feb07 and Feb08. I haven’t kept count, but my sense is that at least 40 of those 50 odd columns had liberty as its underlying theme.

It may be the case that his mandate in that column was to write about liberty, but this concept has now become big in his normal blogging also, and maybe in all his thoughts. A few weeks ago, I wrote to a mailing list that Amit and I are both part of saying that I was planning to write an Economic Travelogue. And Amit’s quick suggestion was that I should write it from a liberty and freedom point of view.

The reason I’m writing this essay is that as a regualr and loyal reader of Amit’s blog, I feel cheated. I feel cheated that he isn’t adding much value by way of his posts. I’m not cribbing about the volume here, since I know that he is busy trying to get a novel published and doesn’t have much time to blog. I’m not cribbing about the quality of writing here – as always, it is excellent. What I am cribbing about is the content. That – for a regular reader – the marginal value of each of his posts is infinitesimal. And the danger is that the marginal value of looking at his posts might soon turn negative, which will result in my unsubscribing from his blog.

I know that Amit is really good about writing about liberty. He even won a Bastiat for that. However, he needs to realize that most of his audience is “repeat audience”. His essays might make a big impact for a new reader, but they do little to please existing ones. This is like a business that spends so much of its energy in acquiring new customers that it ends up pissing off the existing customers. Such a business model is never going to be sustainable.

Quality of blogging

I want to apologize to my readers for the drastic drop in quality of my posts over the last one month. The problem is that so far I haven’t had net at home, and hence have had to blog from work. And it is extremely difficult here to concentrate on writing.

Most of my posts in the last one month are those that were written at a time different from when they were thought up. And given that I’m a “flow types”, this has resulted in horrible quality. The only post in the last one month which I wrote impromptu (as i was thinking about it) was the one on Orissa violence, which I thoguht measured up to my usual standards.

Anyways, things are looking up. I got a laptop over the weekend. Dell XPS 1525. Tomorrow the Airtel guy will be coming home to install broadband. Which means I can start blogging from home. And that will, hopefully, ensure better quality of posts.

Why do people comment?

I was looking through some pics that a friend had uploaded on facebook. I was also looking at the comments that people had left in them. And looking through the comments, I thought apart from one sarcastic remark by me, none of the comments added any value.

So I wonder why people comment. On this blog (and its predecessor) I noticed that most people comment only if they have something specific to say, some value to add, some joke to crack. And this is the same policy that I follow too, while commenting – irrespective of where I’m commenting. Yes, once in a while I want to leave a comment just for the heck of it, but even then I take some time and compose something that I think would be interesting to the other people looking at the site, adding some marginal value.

However, when I look at comments people leave on each others’ photos on facebook, I notice that in most of them there is not even an attempt to add value. They are all of the “palli vas here” types. They are just marking attendance and letting the uploader know that the photos have been visited. That’s it.

Why am I cribbing about this? Because in the sea of useless comments the comments that I think add value get lost. Serious commentors (such as those who comment on my blogs) will get put off when they see a sea of senseless comments. And end up not commenting. And that much incremental value that this insightful comment would have been added to the page will be lost.

Dear Readers, so far you have been doing an excellent job on this blog. Most of the comments that you people leave are extremely insightful and I love reading and responding to them. Please keep the good work going. And for those of you who don’t comment regularly, if you think there is some value (however small) that you can add to the post, or the discussion, please do leave a comment. I’d love to know what you think about what I’m writing.

And you might notice that I’ve implemented Threaded Comments here on my blog. That was one feature that I’d really liked about LJ and realized that replying to comments using @ is too much of a pain. So far I see that not too many others reply to other comments (a practice that was widespread on LJ). So please do make use of this feature and contribute to the discussion. And as you might have noticed, anonymous comments are allowed so you can comment even if you don’t have a blog. Of course I ask for your email ID, so there is some handle that I have on you.