As strange as it may seem, this is very true. Be it physical intimacy or work!
“What makes him come and bug us so much for the data?” That’s because we don’t give him the data. That excites him. That challenges him.
All of us love challenges.
If you were to make a pass at someone and they were to give in immediately, your first thought would be on the lines of either the woman being a nottie or you making a bad move.
And, if she didn’t give in immediately, then the woman’s a hottie and you wouldn’t stop trying till either she gave in and you gave up!
Here again, the enjoyment level is directly proportional to the amount of denial. Denial builds a false price around everything.
Now, if a kid was to ask for a lollypop and he/she was given one immediately, it’s no fun! If the kid were denied the lollypop and then after he/she pushed its luck far enough after crying and rolling all over the floor, then its seems like a major high for the kid.
The child feels like he/she has achieved something. Then there is more incentive to enjoy the lollypop.
How about a more adult situation like bargaining on the streets?
You want a lemon. It costs 3 bucks. You earn a million. Yet, you are not satisfied till you make him sell it to you for 2 bucks. The sense of achievement one might get for saving that a buck is higher than earning a million!!
And guess what, you would absolutely hate it if he agreed to sell it for a buck lesser quite easily. What we really enjoy is being denied, and not saving that 1 buck!!
This is also the underlying principle behind sexual harassment.